What’s in store _ feature _ cabinet maker
As something of a blank canvass, the start of a new year is a time of much excitement and anticipation about what might lay ahead. Home decoration pictures india One guarantee in the furniture industry is the beginning of a new exhibition season, providing an opportunity to see all the latest developments and innovations.
The AIS Furniture Show is no exception, having cemented its place as an eagerly anticipated show by its members for a number of years, and more recently, the last five events have given the wider industry an opportunity to also realise the benefits, as the final two days of the show are now open to the rest of the trade.
Organised by AIS, a leading independent buying group for home and fashion in the UK and Ireland, this year’s show returns to Cranmore Park from 20- 23rd January.
Youtube home interior decoration You may be thinking those dates sound a tad familiar, and you would be correct, but far from setting out to compete with The January Furniture Show at the NEC, the AIS Furniture Show is actually designed to offer visitors a something of a useful detour, affording a further reason for buyers to visit Birmingham in January.
AIS merchandise director – home, Peter Mallinson told us: “We’re not marketing it as an alternative show to the NEC, it is simply meant to help our preferred suppliers maximise the number of retailers they see, so it makes sense to hold it at the same time. Interior home design furniture Being so close to the NEC also makes it very easy for buyers to visit both.
“We consistently receive feedback from all the visitors saying that the choice of furniture on show is particularly appealing to quality independent furniture retailers, and that the intimate and relaxed atmosphere creates a friendly buying environment that is more conducive to making buying and ranging decisions.”
This philosophy is clearly paying dividends, as pre-registration numbers have been promising and the entire exhibition space has been sold and allocated to exhibitors for some time. Home decoration ideas for birthday There are also a number of new exhibitors will be showcasing their wares at the show for the very first time, including Nathan Furniture which will be launching an innovative Living Dining Collection.
“We invite our suppliers to exhibit if we believe they have something special to offer to our membership, “ explained Peter. Home interior decoration pics “So how we view a show and how many suppliers attend is totally different to conventional show organisers. Home decorating ideas youtube Our January exhibition will offer a streamlined and focused exhibitor lineup, which in turn affords exhibitors more space to create more interesting stories. Interior room decoration pictures We have a good variety of manufacturers exhibiting including a range of well-known brands, as well as some exciting AIS exclusives. Home decorating ideas living room photos What buyers will find when they visit Cranmore Park is a good mix of contemporary, transitional and traditional product ranges.
So, how do the international numbers fit into the mix? “There is an argument that says there are too many shows and I do sympathise with many retailers who attend all of them,” said Peter. Photos of home decorating ideas “We are faced with the same challenge as most people as the show coincides with large European shows such as Cologne and Maison & Objet. Interior decorating home office The European suppliers who exhibit tend to have a limited offer targeted purely for the UK independent furniture market.”
“Our primary objective is to put together collections for our membership and by the selections we undertake, make life easier and more time efficient for them. Christmas home decoration photos We’re very proud of what we’ve created with our AIS exclusive ranges, both Branded and also under the Stag and Ducal names, and there are a number of new initiatives in this area. Home decoration ideas pinterest We’d advise any buyers interested in gaining access to this exclusive member-only product to consider joining AIS. Decoration home catalog This show provides a great opportunity to explore some of the value of being an AIS member. Home decorating ideas kitchen table Such exclusives take over about 20% of the exhibition space so there is also much more for non-members to see.”
Peter believes that retailers, as well as manufacturers, will favour the size of the show. Decoration zara home “We will be presenting a range of well-known brands including Himolla, Venjakob and Habufa as well some exciting AIS exclusives from leading brands such as Alstons, Parker Knoll, Duresta and G Plan. Home decor tips 2012 These will be accompanied by other established brands such as Chateau Dax, HTL and Primavera. Home decoration tips urdu The AIS show is also hosting a number of suppliers who will only be exhibiting at Cranmore Park this year.”
Despite the show’s success, there’s no laurel resting for organisers, with a number of new initiatives to keep the 2017 event fresh and current, as Peter revealed: “We are excited to launch a new ‘5 Key Looks’ concept during the January event. Interior home designs of rossendale reviews We all know the importance of those finishing touches and how they can bring a store display alive whilst also providing some great add-on sales for retailers.
“The lighting, accessories, pictures, mirrors, rugs, bed linen and overall presentation are key in order to enhance the furniture offering. Home interior decoration items india Working with our key accessories and lighting suppliers, the ‘5 Key Looks’ area will involve presenting current on-trend interior designs: Industrial, Hotel Boutique, Scandi, Country and Classics, by providing a full dressing package for our members to replicate in store.”
Held at Cranmore Park, the group’s own exhibition centre, the show offers a less hectic environment than one might expect from a show, allowing buyers the time and space to discuss ranges and plan their buying strategy. Home decoration vastu tips in hindi But that’s not the venue’s only benefit, as Peter explained: “We’ve increased the size of our exhibition space over the past couple of years by over 500 sq m, meaning the show now covers 3500 sq m. Classic home interior decoration dubai In addition, the location of Cranmore Park is perfect for ease of access to the NEC, making it convenient to attend both this and the January Furniture show.”