One woman is changing lives of 3k artisans from remote indian villages
Ten years ago when Sumita Ghose decided to start her own company to help rural artisans, she needed capital. Home decoration tips hindi But no bank was willing to give her a loan because she had nothing to show by way of collateral.
Instead of abandoning the idea she turned to weavers and craftspeople and offered them equity. Home decorating ideas nautical theme To become shareholders, 1000 artisans invested Rs. Decoration of home ganpati 1000 each, providing her with a seed fund of a respectable Rs. Home decor pictures for kitchen 10 lakh.
Decoration in home photo With her own money and contributions from her family, friends and well-wishers, she began the company on a small scale. Home decorating ideas room by room Today, she is the founder and managing director of RangSutra, a community-owned business of 3,000 artisans from remote villages and regions across India. Decoration home 2014 2,200 artisans are direct shareholders and the company has an annual turnover of Rs. Ganesh home decoration photos 10 crores.
RangSutra sells a range of handcrafted products to Fab India, which has been a partner and promoter of village handlooms work and traditional crafts and skills. Home decorating ideas bathroom Its export partner is IKEA, a Swedish multi-national group of companies known for their designs, particularly in furniture.
Radha Bai, one of the first shareholders of the company, is proud of how far the venture has come. Decorating home theater ideas Her share certificate is framed and prominently displayed on the wall of her home in a Bikaner village. Decoration home living room “This is the only punji (financial asset) in my name,” she says. Interior design home gym “The land as well the house on which it stands is in the name of my husband.” The framed share certificate announces her arrival in the market place and her acceptance into a competitive world of business. Decoration of ganpati in home photos The value of Radha Bai’s share, which was Rs. Home decorating ideas painting 100 when she bought it, is now Rs. Home decor ideas wall art 600 and like other craftspeople of RangSutra by working four hours a day, she receives a monthly income of between Rs. Diwali home decoration photos 3,000 to Rs. Decoration of home 5,000 from it. Home decorating pictures walls If embroidery work can be combined with the tailoring of outfits, the artisan’s earnings go up to Rs. Decoration of home in diwali 12,000. Christmas home decor ideas 2014 Prior to the company’s intervention in the market and the efforts it made to re-hone and upgrade artisans’ skills, the artisans earned just between Rs. Home decor ideas diy pinterest 500 to Rs. Home decorating ideas photos 1000 per month. Home decorating ideas cheap easy At present, skilled artisans working full-time earn Rs. Home decorating styles pictures 15,000 a month.
Now in its 10th year of business, in an effort to reaffirm its faith in its artisan shareholders, RangSutra has decided to take on the entire gamut of operations from designing and production to marketing. Home decorating ideas cottage style It plans to open its own shop in Delhi or Gurgaon with a new range of designs themed ‘Be the Change’.
The organisation is also extremely women-centric with a 70% membership of female artisans. Decoration of mandir for home Three of the six board members are women and three are artisans. Home decoration tips for small indian homes Female empowerment is taken seriously at the firm and as shareholders, RangSutra’s women are expanding their skillset to management. Home decorating ideas for guys They tend to be vocal about their opinions and do not hesitate to question their managers and even the managing director if there is a delay in the work assigned to them. Decoration home design They also understand the importance of quality in a seller’s market. Interior home design photos The company builds on traditional craft skills like hand embroidery, applique, tie-dye, handloom weaving, engineered weaving, extra weft weaving, leather craft, silver jewellery and beads. Home decor ideas south africa The products are innovative, combining the creation of aesthetic beauty with strong ethical work practices. Home interior decorating stores RangSutra’s philosophy is ‘Respect for all—the producer, shareholder and the customer.’
The company’s business model entails working with group. Interior home decoration india After beginning with three clusters, it now works with 35 groups of artisans in UP, MP, Rajasthan, West Bengal, and Manipur. Decoration in home In Manipur, the organisation works in collaboration with the Manipur Women Gun Survivors Network and in Madhya Pradesh with women who have given up scavenging to become artisans.
Fifty women have become crafts managers and have greater responsibilities. Home decor ideas malaysia Artisans are involved at all levels of the production chain from sourcing material and weaving and dyeing fabrics, to product development and quality control of the final product. B&q home decorating ideas Since 2011, RangSutra has also focused on workshops for the development, monitoring and quality control of new products. Home decorating ideas small living room The workshops impart management and planning skills to those handling groups of artisans, like tracking orders and ensuring timely delivery, leading to a significant jump in orders. Home decor ideas country The cutting of kurtas and other apparel has been centralised in Bikaner. Ganapati home decoration photos The stitching is also done in Bikaner and Mirzapur to ensure standardisation of quality. Interior home decorating ideas living room The embroidery embellishment happens in village centres and garments are dry cleaned to ensure they are spotless and that the fabric colours don’t run. Home decor pictures living room showcases Even the waste material collected from the stitching of kurtas and cushion covers are used to make patchwork bedspreads, bags and mobile phone covers. Interior home designs of rossendale kitchens While RangSutra takes on young artisans of 16 or 17 as apprentices, the average age of a craftsperson involved in the project is between 30 to 40 years.
It also engages older artisans in their sixties, but finds that it is easier to mould younger ones. Home decor photos living room Meharunnisa, in her mid-forties, is a shareholder and a tie-dye specialist from Bikaner. Home decorating ideas on a budget photos Her association with RangSutra began after two-and-a-half years of intense training. Interior decoration in home With her confidence level at an all-time high, she says “my work lets people know about me, my ability to supply in bulk and the finesse involved”. Modern home decor photo gallery Meharunnisa earns Rs.12,000 a month and is confident of handling export orders that adhere to global standards.
Badii Bai, who specializes in embroidery, is the anchor of a women artisans group in a village in the Pugal division of Bikaner. Interior home decoration tips Having worked with RangSutra since its inception, she says “Many women in my village are shareholders. Home decor ideas using waste We work together as a family with customers, suppliers and RangSutra to ensure better returns. Home decorating ideas grey walls We have a sense of ownership and pride and a feeling that this is more than just a job. Home interior decorating software We don’t have to go beyond our homes for work. Home decorating ideas blog Our clients come for hundreds of miles to look at our work and lives. Interior home design games We have a glorious past and look forward to a richer future.”
Jaan Mohammed is the solitary block printer in Bikaner city and revels in his status. Home decor photo frames online He works from home, a home he built with three years’ worth of the earnings he saved after starting work with RangSutra. Home interior decoration videos He has co-opted his wife to work with him so that the family has a better life. Home decor ideas diy Like Jaan Mohammed, Nirmala Devi, an embroidery artisan from Mirzapur, has been able to establish herself so well that she could afford to request her husband Anil, working in Kolhapur, to return and work alongside her.
Nirmala is a vyavasthaapak, or a manager. Home decoration painting designs Before joining the RangSutra team she was a member of a women SHG (self-help group), Swami Vivekanands Shiksha Samiti. Decoration of ganpati in home She was married at 19 and soon found that her in-laws did not want her to step out of the house to work, so she began to make kurtas and children’s clothes at home. 9 home decorating ideas On meeting the RangSutra team, she showed them samples of her work and was sent for a week-long training session at a stitching workshop in Jaunpur. Home decorating ideas black and white She was even able to go on an ‘exposure visit’ to RangSutra’s base in Bikaner and came back inspired. Home decor pictures for sale Nirmala Devi is independent. Home decoration gift ideas She has a regular inflow of work and uses her time to help other women sustain their own needs as well as aspirations just like she does. Home decor inspiration photos With a daughter who needs medical help because she suffers from a growth disorder, Nirmala is determined to increase her earnings and her capacity to become an independent entrepreneur.
Omprakash, in his late thirties, is associated with the Napasar handloom cluster as part of the RangSutra Craft Duniya Producer Company. Home ideas decoration He works with 250 weavers to keep alive the craft of lohi, a light-weight, hand-woven blanket. Home decoration ideas for new year Each weaver produces eight to 10 meters per day, which is small in these days of mass production. Home decorating ideas nz Omprkash’s work showcases that craft heritage can be kept alive with artisans maintaining world-class standards.
Radha bai, Badli Bari and Nirmala Devi signify a new dawn for craftspeople on the margins. Home interior decoration bangalore They are making their presence felt in society, their voices are beginning to matter at home and women like them are being emboldened to educate their daughters and become leaders in village forums.
Know more about RangSutra here. Home decoration collection pictures Like this story? Or have something to share? Write to us: [email protected], or connect with us on Facebook and Twitter.